Info2cell.com launches Islamic IVR Media Plan service to commemorate Ramadan
New application offers Ramadan-inspired content for downloading or forwarding to any recipient

September 2008

Info2cell.com, the leading mobile application service provider in the Middle East, has announced that it has recently launched the Islamic IVR Media Plan, a specially developed service for info2cell.com subscribers in Jordan. The new service has been launched to commemorate the holy month of Ramadan and will be available starting on the first day of Ramadan.

Info2cell.com's Islamic IVR Media Plan offers attractive Islamic services that are appropriate during the observance of Ramadan. The new service – which can be availed by calling 090044400 - allows subscribers to forward or download Ramadan-themed content in a highly flexible and simple manner, encouraging users to fully utilise the different range of categories under the Islamic IVR Media Plan.

"Info2cell.com has constantly delivered innovative and appropriate services that deliver premium value to subscribers. We are pleased to offer another novel application, the Islamic IVR Media Plan, which has been designed to help create a more memorable and meaningful observance of the holy month of Ramadan. The new service is user-friendly and highly flexible, underscoring info2cell.com's commitment to deliver mobile services that satisfy the demands and needs of our customers," said Bashar Dahabra, Founder and CEO of info2cell.com.

Info2cell.com's Islamic IVR Media Plan offers several content categories that can be downloaded on or forwarded to any mobile phone recipient. The categories include Anthems, Prophet Sayings, Names of Allah, Supplications, Prayers, Quranic Verses and other Islamic-inspired content. Moreover, info2cell.com will be offering Anthems sung by some of the most famous singers including Sami Yousif, Mostafa Al Azawi, Yihya Hawa, among others.

To ensure full public awareness about the special service during the Ramadan, info2cell.com has mobilised a comprehensive marketing campaign involving SMS broadcast, newspapers ads, online marketing, TV spots, press releases, radio spots, Alwan WAP, telemarketing for info2cell.com's Zain subscribers and trigger for IVR database.

Info2cell.com has been a leading provider of mobile applications and content in the highly competitive Middle East and North African markets. The content provider offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.