In 2003 the company introduced a consumer division targeting end users with the launch of the Alwan project (Later known as the Alwan Platform). The project shifted the concentration into the mobile messaging, with an emphasis on printed media, Web, WAP, J2ME Application and IVR.
Alwan in Arabic means colors and varieties, Alwan is a magazine that based on free subscription.

The concept of Alwan is that the user subscribes to the service from any source, while giving the consumer the choice of downloading Java games, Arabic and English Ring Tones, Backgrounds and Animated MMS. Alwan also includes links to Info2cell full catalogue of multimedia content.

Haridi is an Info2Cell in-house product. Laugh with Haridi the funny Egyptian character and his everyday life stories done by Info2cell.

3alaTV is a specially-designed interactive TV guide website - www.3alatv.com - for users to find selected TV channel schedules and information about their favourite shows and actors.

Users can also sign in the website for the latest news, read blogs, add their comments, rate shows and celebrities and have their opinion about the current state of TV world.

Moreover, users can also create their own pages and select their favourite channels, actors or TV programs, while also being able to add friends, who are already registered on this website, to their page.
 

Users can also follow 3ala TV on Twitter, Facebook and YouTube and stay updated with the latest products and news via their accounts.